(Answered) 1 think of product launches from the last several years and

Management Studies

1. Think of product launches from the last several years, and identify an example of a product that you think had a clear-cut pricing strategy. Do you think it is/was a good strategy for them, and why?

2. You may have seen examples of pricing that seem to be designed to confuse consumers, and other pricing tactics that just seem unfair (for both consumers and smaller competitors). Discuss at least one real-life example (from your perspective) of this kind of tactic (use appropriate marketing terms/concepts as discussed in the book).

For this paragraph reply in your opinion at least in 125 to 150 words.

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Marketing Management, Management Studies

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