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Management Studies

1. There are five (5) stages consumers go through when they decide to buy a product or service. Discuss the stages a consumer would go through when deciding to purchase the Amazon Prime service. Be sure to include a specific example for each stage.

2. Using Porter’s Five Forces Competitive Strategies, how would you describe the strategies of Walmart, Neiman-Marcus and Fossil?

3. Amazon continues to make a name for itself as a major retailer. Summarize the Amazon case and identify the challenge Amazon faces as it continues to expand its reach within the industry.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93114110

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