1 theoretical approaches continue to haunt the media, Ask an Expert

Management Studies

1. Theoretical approaches continue to haunt the media planner as an ideal that is unreachable but so desirable. Explain in depth marginal analysis in the media-planning context.

2. Explain why the advertising to sales ratio method is limited to particular contexts and cannot be used by the marketer setting budgets across the board.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92025659

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