1. The term globalization can be defined in many ways (provide references for the definitions). List three definitions and provide an example of an aviation company that has recently or is in the process of globalizing.

2. How does the anthropological definition of culture differ from the more common use of this term? To which definition does The Cultural Dimensions of International Business best reflect? Create a definition of an ‘aviation industry’ culture.

3. Explain four examples of economic systems relevant to ‘forms of distribution’. Give an example of cultural variation between your own culture and another.

4. How can the process of cultural diffusion assist in methods for managing and maintaining cultural innovation? Give an example of where an aviation idea was developed in one country and borrowed in another.

5. Explain how an appreciation of cultural diversity can be beneficial to aviation corporations.