1. The smiling-curve model of value in a supply chain does NOT imply that:

Firms should not be engaged in manufacturing and assembly

After-sales services are increasingly a profit focus for many firms

R&D is increasingly a higher reward, albeit, a higher risk venture

None of the above

2. A specialty coffee chain like Starbucks or Pacific Coffee competes primarily based on:

Price of their beverages as an order winner - that is keeping coffee prices really low.

Location of their stores as an order winner

Eliminating wait times for customers to get their coffee as an order qualifier

All of the above

3. The equation describing the relationship between value, cost, and time to market is:

Value=Quality/(Cost+Time-to-Market)

Value=Quality/(Cost +Time-to-Market Dollars)

Value=Cost/(Quality+Time-to-Market)

None of the above