1. The results from an industry analysis can be used indefinitely.

True/ False

2. Porter’s Five Forces Framework suggests which of the following?

a. Firms can gain competitive advantage leveraging their strengths regardless of environmental factors.

b. Changes in suppliers’ technologies can alter the competitive environment within the focal industry.

c. The entrepreneurial abilities of managers are a central requirement for competing successfully in an industry.

d. Complementary products are most likely to rise in importance as substitutes to existing technologies.

e. Switching costs are lower for suppliers than for buyers.

3. When should you use an industry analysis?

a. To identify an industry for entry

b. To identify a suitable positioning for a firm

c. To improve a firm’s positioning within an industry

d. None of the answers are correct.

e. All of the answers are correct.

4. True or false: The entrepreneurial capacity of managers is a building block of industry analysis.

True

False

5. Based on your reading of the Coca Cola/Pepsi case (in your Harvard Course Pack), there are two kinds of "buyers". These are:

a. syrup concentrate providers and advertisers

b. bottlers and consumers

c. millenials and Gen X

d. syrup concentrate providers and bottlers

6. True or false: A supplier basing its competitive advantage on a unique standard for its product makes it easier for customers to switch to another supplier.

Taking a resource-based view, factors important to firm strategy include:

powerful brand names

resources and capabilities

deal-making skills

All of the above

8. Which of the following players would NOT be relevant for a Fives Forces analysis for a car-sharing service?

a. Larger car-rental services

b. Commuter groups sharing a car to go to work

c. Car-leasing companies

d. Uber

e. Satellite navigation service providers