1. The primary goal of operations is to:

Provide greater value to the customers and ultimately to the firm

Make as much money for the company as possible

Improve the quality of the product or service

Reduce the cost of the product or service.

2. The operations at Chipotle Mexican Grill, from your first in-class video, illustrates that:

Speed is an important business consideration for Chipotle

It is possible to be fast and fresh at the same time

A carefully designed process can be scaled much more effectively

All of the above

3. For a service firm (vs. product), processes are harder to manage consistently because

Because customers can never be dictated to.

There is more competition in services

Customers may have unique requirements

Customers make the critical mistakes that cause a service to fail