1 the planning stage of a dsm involves consideration of, Ask an Expert

Management Studies

1. The planning stage of a DSM involves consideration of ‘where do we want to go?' having already established targets. Discuss the importance of establishing targets early on in an advertising campaign.

2. Explain the usefulness (or not) of perceptual mapping in planning advertising.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92025768

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