1 the planning stage of a dsm involves consideration of, Ask an Expert

Management Studies

1. The planning stage of a DSM involves consideration of ‘where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and managing.

2. Explain the usefulness (or not) of perceptual mapping using illustrations of your choice to aid the explanation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92025699

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