1 the owners of a local health-food restaurant have asked, Ask an Expert

Management Studies

1. The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant's location. Construct a 10-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences

2. Find three print advertisements that you believe are targeted at a particular psychographic segment. How effective do you think each advertisement is in terms of achieving its objective? Why?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92176346

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