1. The LA Galaxy wants to ensure that its employees are as passionate as the fans are about their team because the interaction between employees and customers is critical to the consumer’s perception of the overall service experience. Therefore, the LA Galaxy invests significantly in _________.
a) external marketing b) public relations c) sponsor relationships d)publicity e) internal marketing.
2. Assume that the pricing manager discovered that more seats went unsold for Tuesday night games than for any other night of the week, indicating a lower demand for soccer tickets on Tuesdays. The LA Galaxy could lower the ticket price for future Tuesday night games thereby utilizing _________.
a) fixed pricing b) off-peak pricing c) price bundling d) quantity discounting e) skimming pricing.