1. The Ice Bucket Challenge, starting small, eventually involved hundreds of millions of people. The correct term for describing when a large number of people were communicating about the Challenge on Twitter is

a. trending.

b. sending.

c. webcasting.

d. liking.

e. forecasting.

2. If the typical person participating in the Ice Bucket Challenge was like the typical social media user, they would likely NOT have which of the following characteristics?

be aged 65 or older

a. be between the ages of 18–29

b. have at least some college

c. be female

d. All of these are characteristic of social media users

3. The Ice Bucket Challenge likely benefitted from the most effective form of communication in persuasion. According to the text, this suggests the most effective Challenges came from

a. friends.

b. celebrities.

c. doctors.

d. businesses.

e. online reviews.