1. The history of marketing is replete with examples of how the practice of marketing management (and thus strategy) has incorporated new and different ways of thinking about marketing. Looking at the evidence presented in the text and lectures, describe how these developments have lead to and now reflect "modern marketing". Provide two examples of these sorts of influences, describing what sort of impact they have had.

2. The strategic planning process has been referred to frequently in lectures, and is a major focus of the text. Present this process, identifying its separate steps and indicate a significant challenge at each. Then identify, define, and describe the two realisations that LEVITT identified that can (perhaps should) influence this process. Finish your essay with a brief comment about these, with reference to the "Arthur and The People's Supermarket" case.