1. The fundamental principle of the central and peripheral routes to persuasion theory is that consumers will only engage in detailed cognitive processing if the product is ______________.

1. Expensive

2. Of high relevance to the consumer

3. Inexpensive

4. Of low relevance to the consumer

2. The ______________ theory of personality is based on a descriptive approach to personality, and is considered to be directly measurable, usually via questionnaires or tests.

1. Neo-Freudian

2. ‘Big bang’

3. Trait

4. Freudian

3. ______________ is how consumers react or behave to a motivational drive or cue.

1. Response

2. Involvement

3. Sensation

4. Activation

4. _____________ is the degree to which an individual makes decisions to try new things independent of the advice of others.

1. Locus of control

2. Ethnocentrism

3. Innovativeness

4. Dogmatism

5. When a consumer believes that the newly introduced Apple Watch will be of a similarly high quality to their iPhone and iPad, the consumer is displaying a cognitive bias known as ______________.

1. None of the above

2. Consumer expectations

3. Stereotyping

4. The halo effect