1. The disintermediation paradigm involves the: A. reduction of conflict in the channel. B. mediation of goal conflict by multiple levels of channel members. C. separation of the horizontal distribution of competing entities. D. elimination of the middleman in the channel.

2. Walmart tends to be a channel commander because it has: A. a good pricing policy. B. a large number of outlets. C. a well-known brand name. D. consumers who like Walmart.

3. True or False? Companies such as Google and Facebook provide medical care to their employees on-site. This demonstrates the principal of functional shifting.

4. True or False? Vertical marketing systems describe the independent levels of the channel of distribution when they operate at optimum efficiency in distribution of goods or services.

5. True or False? The channel commander is the largest member in the channel.