1. The demand for a product cannot be influenced by the quality and performance of substitute products. True or False

2. Price differentiation permits business-owners to charge different prices for slightly different products to customer segments. True or False

3. Which of the statements below is a factor that influences diffusion of products and technology?

a. Whether it solves an important problem

b. Target market understands the technology

c. Marketing of technology

d. All of the above

4. What is Goldilocks pricing?

a. Offering three slightly different products at different prices

b. A pricing strategy involving only high-end products

c. The only method used by Amazon to price products

d. Used in selling commodity products

5. One of the reasons for opting for a one-product-one-price solution could be:

a. Simplified management agenda

b. Guaranteed monopoly

c. Tax loopholes

d. Guaranteed attention from price-sensitive buyers

6. One of the primary purposes of the PD curve is to use it to identify in a graphical manner the different product versions. True or False

7. Participating in the entrepreneurial process leads to learning-by-doing. True or False

8. What formula should be used to calculate the value of a business?

a. The trade-off calculation

b. Net profit inverse formula

c. The perpetual annuity formula

d. The Business value index

9. Which of the following is not a version as discussed in the book?

a. Midas

b. Andes

c. Hermes

d. Atlas

10. One of the reasons why it is hard to get people to pay for online content is that there are many free options available on the Internet. True or False