Ask Marketing Management Expert

1. The ability to independently learn new technologies as they emerge and assess their impact on your work and life is called ________.

  • computer compatibility
  • computer assisted learning
  • computer programming
  • computer adaptation
  • computer fluency

2. Which of the following is part of an IS personnel's systems knowledge and skills?

  • business processes
  • alternative development methodologies
  • hardware platforms
  • application software
  • cabling and network interface cards

3. Information property focuses on ________.

  • the authenticity of information as well as responsibility for informational errors that harm people
  • information that has been encrypted by the owner to make it unaccessible to others
  • information a person or organization has the right to obtain about others
  • who owns information about individuals and how information can be sold and exchanged
  • information an individual should or should not have to reveal to others in the workplace

4. Outsourcing has seen a huge increase because of the ________.

  • increase in advertising costs
  • increase in decentralization
  • decrease in telecommunication costs
  • increase in the cost of raw materials
  • decrease in transportation costs

5. ________ is the use of locations closer to the home country in terms of geographical, political, linguistic, economic, or cultural distance.

  • Outsourcing
  • In-sourcing
  • Nearshoring
  • Onshoring
  • In-forming

6. Uploading enables individuals to ________.

  • access sensitive information on the Internet
  • copyright information available on the Internet
  • be producers of information instead of mere consumers
  • permanently remove information available on the Internet
  • save information found on the Internet onto their personal computers

7. A firm that enjoys high degree of global integration and local responsiveness is pursuing a(n) ________ strategy.

  • global
  • home-replication
  • transnational
  • multidomestic
  • international

8. Which of the following statements is true about firms pursuing a home-replication strategy?

  • They focus on their domestic customers' needs and wants and merely export their products to generate additional sales.
  • They attempt to achieve economies of scale by producing identical products in large quantities for a variety of different markets.
  • They leverage the flexibility offered by a decentralized organization while at the same time reaping economies of scale enjoyed by centralization.
  • They have a need to create integrated networks between the home office and the multiple local subsidiaries.
  • They develop products for the global market.

9. Scenario

Glasco Hardware Co. is a multinational firm that manufacturers hardware components for companies like Dell, Sony, and Toshiba. Glasco has seen steady growth for the past 3 years and cites its decision to start manufacturing firms in developing nations as the primary reason for its steady growth, even during recession.

Which of the following statements, if true, would imply that Glasco implements a multidomestic business strategy?

  • Glasco's top managers have a global view and look for the best approaches and people regardless of origin.
  • Glasco's top managers have the view that employees in the host country know the best work approaches and practices for running their business.
  • Glasco's top managers believe that the best work approaches and practices are those of the home country.
  • Glasco's top managers ignore others' values and customs and rigidly apply an attitude of "ours is better than theirs"to foreign cultures.
  • Glasco's top managers believe that people in foreign countries don't have the needed skills, expertise, knowledge, or experience to make the best business decisions.

10. Which of the following actions distinguish firms pursuing a transnational business strategy?

  • responding to global challenges and opportunities quickly
  • exerting strong control over its subsidiaries
  • standardizing product offerings to achieve economies of scale
  • responding to local challenges and opportunities quickly
  • striking a balance between centralization and decentralization

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9778904

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