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1. Suppose you were hired by Apple to develop a marketing campaign for their latest iPad. What would be the target market? List at least four characteristics and the corresponding market segment category that define the ideal customer. Repeat the exercise for a Toyota Prius and a vacation package to a luxury spa in Arizona.

2. To discussion the importance of service dominant. (at least 100 words) give pure literature review on its importance to business.

Operation Management, Management Studies

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