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1. Summary of the case and identify the issues (1.5 pages)

Is SK-II ready to become a global brand?

Is it able to transfer the SK-II business model to other countries?

What target markets should SK-II be trasfered to?

How is the change in structure affect the global expansion ? in Europe? in China?

How should P&G implement SK-II to new markets while undergoing an organizational change?

Should SK-II focus on the innovation stragegy?

What should the target demographic be within each new market?

How do you ensure P&G doesn't suffer from market cannabilization in the various regions?

How does cultural diversity affect the success or failure of the SK-II brand?

Above is the problems I found, plz included in the summary

2. 4Ps & business model (product, price, place, promotion) of SK-II (1.5 page)

https://www.dropbox.com/s/a1d64lk5j25aha2/Case.rar?dl=0

Marketing Management, Management Studies

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