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1. Stimulus leads to response which leads to consequence, best illustrates which theory?

  • Punishment
  • Consequence
  • Reinforcement
  • Needs
  • Hierarchy of needs

2.A basic premise in Social Learning Theory is

  • a behaviorist approach to learning
  • a person learns through observation rather then through doing.
  • events can be learned without being processed
  • Consequences of behavior do not influence learning

3.Negative reinforcement

  • reduces the likelihood of a behavior.
  • increases the likelihood of a behavior.
  • requires removal of something unpleasant.
  • both A & C.
  • both B & C. 

4.Which of the following is a "process" theory of motivation?

  • ERG theory
  • Maslow's hierarchy of needs
  • Reinforcement theory
  • Both A & B

5.In social learning, theory retention has three phases which are

  • attention, symbolic coding, behavioral reproduction.
  • recognize, recall, retain.
  • attention, motivation, symbolic coding.
  • none of the above.

6.Theories are

  • useful for model building but impractical for practitioners.
  • generally developed by all of us to help us understand how things work in our world.
  • concrete steps in the "how to" world.
  • useful when they describe a set of facts and develop a logical rationale for what is likely to be true, given those facts.
  • both B & D.

 

7.What are the factors that interact to determine performance?

  • Knowledge, skills and attitudes
  • Environment, skills, and strategy
  • Attitudes, strategy, and motivation
  • Motivation, environment, and skills
  • Motivation, KSAs, and environment

 

8.Symbolic coding is

  • the second stage of attracting attention
  • where you rehearse in your mind how to "do it"
  • part of the retention process.
  • a design method for assuring learning.

9.The formula for performance (M X KSA X E) suggests

  • only two of the three factors need to be favorable to obtain high performance.
  • if motivation is high and KSA's are adequate, at least moderate performance will be ahieved.
  • if the environment is highly conducive to high performance, then motivation is not very important.
  • none of the above are correct.

10.Which of the following statements is true regarding punishment?

  • It does not usually reduce the future likelihood of a behavior.
  • It is a very effective form of motivation.
  • It has the same results as negative reinforcement.
  • It is an undesirable training tool.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9764658

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