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Management Studies

1. Some of the distinct qualities characterize a relationship between an enterprise and a customer. For example, a business relationship is mutual, interactive, iterative, and _________.

a. Asymmetric

b. Transactional

c. Requires a change in behavior for both parties

d. Loyal

2. What is a balanced scorecard using the four perspectives of financial, customer, internal business processes.

3. Descriptions of the features and benefits of three popular CRM's.

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