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1. Some business owners make a statement something to the effect, "We're too busy to bother with strategy. We have to take care of the present." What might be wrong with their reasoning?

2. Do the exercise Skill-Building "Conducting a SWOT Analysis": After reading the instruction for this exercise, take a goal from your Company (general or departmental) and apply the SWOT analysis in order to find strategies to achieve this goal.

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