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1. Snuggle fabric softener marketing mix or market opportunity matrix in the US. Explain the primary growth strategy that has been used to grow and sustain this brand in the past 5- 10 years. Provide justification using: Market Penetration Market Development Product Development Diversification.

2. Snuggle fabric softener marketing mix of pricing in the US. Give price per package. Explain pricing strategy. What is the markup % at the retail level?

3. Snuggle fabric softener's marketing mix of distribution. Explain the distribution system either direct or indirect. Name the major type of intermediaries in indirect distribution.

Operation Management, Management Studies

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