1. Since _______ goods such as disosable pens are low - involvement , they must achieve wide distribution because consumers will not travel to purchase them.

a. Convenienece

b. Shopping

c. Specialty

d. Unsought

2. Which of the following cannot be marketed?

a. Persons or professionals

b. Organizations

c. Ideas

d. None of the above

3. which of the following is not evaluated when analysing a companys own ability to meet customer needs

a. competitors

b. financial strength

c. Product capabilities

d. reputation

4. The 4P's should be used to guide segmentation and positioning (True or False)

5. Price is only element in marketing mix the produces revenue. (True or False)

6. It is critical that a firm consider value from the customer’s perspective. (True or False)

7. Warrantee is a functional of promotion in the marketing mix. (True or False)