1 should bernards use continuous pulsing or flighting for, Ask an Expert

Management Studies

1. Should Bernard's use continuous, pulsing, or flighting for its advertising schedule? Why?

2. Suppose Lexus is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92042116

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