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1. Select your favorite retail store (must be a brick and mortar store-not an online store) and two of its competitors. Create a table comparing the sales, profits, number of stores, number of employees, and other demographic data about the stores.

2. Select your favorite online site. Why do you like this site over its competitors? Describe your consumer behavior with regards to this site. For example, (1) do you comparison shop, browse, or purchase on this site? (2) how often do you go to this site?, (3) do you use your tablet, phone, laptop, or desktop to go to this site?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91839477
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