(Answered) 1 selecciona un producto y realiza un anaacutelisis del

Management Studies

1. Selecciona un producto y realiza un análisis del mismo a partir de los conceptos y componentes fundamentales de mercadeo discutidos en las unidades 1, 2 y 3 del libro Fundamentos de Marketing

2. Debes redactar tu trabajo en forma de bosquejo e incluir los siguientes elementos:

Flujo de información de los consumidores sobre necesidades y deseos
- ¿Qué tipo de información es pertinente obtener de los consumidores?
Herramientas de mercadeo (marketing mix) que se pueden usar para satisfacer las necesidades y deseos del consumidor
- ¿Cómo se aplica la mezcla de mercadeo usando como base la información que provee el mercado?
Elementos del ambiente de mercadeo que influyen en el programa de mercadeo
- ¿Qué elementos del ambiente se deben considerar?

3. Guarda el documento en formato MS-Word.

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Business Management, Management Studies

Category:- Business Management
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