1. Review in detail the definition of integrated marketing communications.

2. Navigate to the threaded discussion below and answer the following questions:

a. Do all the departments in an organization need to be involved in its IMC? Why or why not? How can this involvement help in the success of the IMC? Defend your answer with a detailed evaluation using clear and insightful critical thinking.

b. Select a product in your home or workplace. Imagine yourself as the marketing manager of the company that markets the product. Which one of the eight communication platforms listed in Table 14.1 on page 223 in the textbook is the most effective to market that product. Your answer should be a combination of research and your own experiences with what has been most effective in enticing you to buy. Defend your answer with a detailed evaluation using clear and insightful critical thinking

3. Your initial post should be 200 to 300 words in length, include two academic sources that are properly cited according to APA style.