1. Research two print or video ads related to the hotel industry. Choose 1 piece of advertising that you deem effective and 1 piece of advertising that you deem non effective, ensure the nature of the ads are the same (2 prints or 2 videos). If possible, attach the ads to your post, by either scanning or taking a picture and then uploading them. If a video ad then just provide the link in your post. Please describe in detail what the ads are conveying, and why you feel they are effective of ineffective. Use concepts and terminology presented in the textbook and lecture content to answer this week's discussion. As indicated in this week's lecture which communication strategy or not is the ad trying to employ?

2. Research and discuss the fine line drawn between advertising repetition and advertising burn-out, and give specific examples.

3. Include a hospitality slogan/tagline that comes to mind with respect to brand recognition? Provide the numbers above when responding.