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1. Research a product in the US that you believe is "green" and apply the "4 P's of marketing" to them (product, price, place, promotion). What about how this product is marketed makes it "green?"

2. What do you think is unique about marketing a "green" product or service versus marketing a traditional product or service?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92503908

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