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1. Requires the integration of several components into your response:

a. Identify, define and discuss the two main competitive strategies a company can pursue.

b. For each competitive strategy, discuss how a company’s compensation strategy can promote that strategy.

c. Be sure to explain how a compensation strategy may vary based upon the strategy chosen.

d. Also, be sure to include in your discussion all elements of total compensation.

e. Finally, assume you are a CEO, pick a competitive strategy and describe the elements that your compensation strategy would include.

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