1. Read the article “make-up shake-up: The challenge of multichannel marketing” and Explain the key problems, and describe a recommendation.
2. Nonresponse (to survey questionnaire) is a big problem for marketing researchers. The problem is more prevalent in mail surveys, in which respondents are asked to fill out the questionnaire and return it by mail. i. Discuss the possible reasons for nonresponse. ii. Suggest ways to increase the response rate.
3. Discuss the major advantages and disadvantages of survey research methods over qualitative methods.