1. Put these company achievements in order of how likelye they are to create a lasting competitive advantage (from shortest/no advantage to longest).

A. Having the lowest costs created by plant upgrades and a history of investment in best practices training.

B. Having a one-year contract for a celebrity endorsement obtained for a low price because no one else bid.

C. Having the lowest prices (not necessarily lowest costs) in all four regions.

D. Having the most retailers willing to sell your shoes.

2. Which of the following descriptions of competition is the most harmful form of rivalry?

A. Coke signs a big celebrity to endorse their product causing Pepsi to sign an even bigger celebrity

B. Southwest loses market share on the Dallas to Atlanta route because Delta offers a lower fare

C. Kellogg loses market share to Post because Post starts including small toys in their cereal boxes

D. Yahoo loses market share to Google because Google has a better mobile map application

3. If Target were to use competitor profiling to anticipate the possible future threats from Trader Joe's, which of the following might they conclude (more than one possible):

A. The beliefes executives from Trader Joe's about their target market will make them more likely to enter a small town with a major university than other similarly-sized towns.

B. The past routines of Trader Joe's make it likely that there will soon be a Trader Joe's online store with home delivery in large cities.

C. The parent company for Trader Joe's is likely to make them less reliant on private-label products.

D. A Trader Joe's that opens up close to a Target store is likely to be able to attract good employees from the area.