1. Psychographic segmentation considers consumers'

A. lifestyles.

B. income.

C. usage rate.

D. nationality.

2. Individuals who go on a diet are more likely to adopt foods made from various fat and sugar substitutes. In so doing, such persons maintain the psychological balance between beliefs (the need to lose weight) and actions (eating lower-calorie foods). This tendency is best explained by

A. cognitive consistency and dissonance theories.

B. the theory of reasoned action.

C. theories of goal-pursuit and trying.

D. information processing theory and the elaboration-likelihood model.