1. Promotional products, often referred to as advertising specialties, constitute a multi-billion dollar industry. Explain some of the various forms of promotional products, and how they might be used.

2. Look around your desk, office, home, etc. What promotional ideas do you have laying around? Are there any items that you have been given that are useful that you've really enjoyed? What do you think is the least useful promotional item give out often?

3. Discuss some of the advantages and disadvantages of branded entertainment. Do you see business in this area increasing or decreasing in the future? Explain your answer. Where do you see branded entertainment in your day-to-day?