1) Prior to the introduction of the Swatch, what kinds of watches were popular among consumers?  In what ways was a Rolex different from a Timex, or from a gold-plated Seiko?  How did consumers make buying decisions?

2) In many ways, the Swatch forced people to think about watches in a way they had never thought of before. Can you think of other products in other product categories that have done the same thing? Bring at least one example to class. The example can be from any category - the more broadly you think about this question, the better. What do these examples have in common?