1. Prepare a written response to the questions following the You Decide assignment. The length of this case study should be 2-3 pages, double spaced. Spell check your work before turning it in and remember to submit your assignment in the DropBox. The written assignment should address the following:

1. What are the implications of the global baby bust for marketers of consumer goods?

2. What are the implications of the global baby bust for marketers who sell to governments?

3. Why do you think entrepreneurship in a nation declines as its population ages? How could this impact global marketing?

4. How does the global baby bust affect the relative attractiveness of different national markets?

2. Prepare a written response to the questions following the You Decide assignment. The length of this case study should be 2-3 pages, double spaced. Spell check your work before turning it in and remember to submit your assignment in the DropBox. The written assignment should address the following:

1. Why do you think hypermarkets are more common in some countries than others?

2. What competitive advantages do foreign retailers such as Wal-Mart and Carrefour enjoy when they enter Asian markets?

3. What are some possible competitive advantages of local retailers? Are those advantages transferable to other Asian countries?