1. Potentially disruptive innovation may be recognized by

a. Indulging in bottom-line obsession.

b. Becoming more consumer-focused.

c. Seeking the opinions of venture capitalists, research academics, and passionate internal engineering staff.

d. Increasing conversation within same product groups.

e. Paying attention to slow-expensive advancements in technology.

2. Adobe Acrobat reader is free. Adobe does this to build a market for the sale of software that creates Acrobat files. This is an example of: (pick all that apply)

a. one market attempting to conquer a new market by making it a subset, component, or feature of its primary offering.

b. firms giving away products for half of a two-sided market.

c. seeding the market.

d. firms taking advantage of complementary products developed for a prior generation of technology.

e. firms spreading costs across increasing units of production or in serving multiple customers.