1) Posting digital content on brand Web sites or on social media sites such as YouTube, Facebook, Vine, Instagram, Snap Chat and others are forms of ________ marketing.
A) corporate intranet
B) online video
C) viral blog
D) media portal
E) digital kiosk
2) Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.
A) direct-mail marketing
B) viral marketing
C) catalog marketing
D) contextual advertising
E) display advertising