1. Porter says there are five basic forces at work in the marketplace which determine the profitability of the firm and industry. Which of the following is NOT one of these forces?

A. The extent of the rivalry within the industry

B. The firm's internal strengths and weaknesses

C. Buyers of the products of the industry and firm

D. Suppliers to the industry and firm

2. The industry environment includes all of the following EXCEPT:

A. customers.

B. suppliers.

C. the company.

D. competitors.

3. Identifying external strategic factors includes all EXCEPT:

A. identifying likely emerging trends.

B. assessing the probability of trends actually occurring.

C. attempting to identify the impact of each trend on the corporation being examined.

D. determining an approach to addressing each of the trends.

4. Internal analysis results in the identification of __________ factors that impact the competitive position and profitability of an organization.

A. strategic

B. key success

C. competitive

D. economic

5. The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws.

A. economic

B. social

C. political and legal

D. natural

6. Personality type and personal interests are related to __________ segmentation.

A. geographic

B. demographic

C. psychographic

D. behavioral

7. __________ coalitions are those set up among firms with complementary business activities.

A. Connex

B. Non-connex

C. Complementary

D. Non- complementary

8. External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.

A. strategic

B. key success

C. competitive

D. economic

9. Identifying external environmental variables includes all EXCEPT __________ forces.

A. economic

B. technological

C. competitive

D. sociocultural

10. A(n) __________ involves identifying external environmental variables and identifying external strategic factors.

A. strategic analysis

B. industry review

C. environmental scan

D. competitive analysis

11. An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.

A. economic

B. social

C. political and legal

D. natural