1 pick one well-known american brand and list and discuss, Ask an Expert

Management Studies

1. Pick one well-known American brand, and list and discuss three ways in which the marketing strategy for the brand would be different in a country outside the United States. Be sure to say which country you are talking about. NOTE: Marketing strategy refers to decisions related to factors such as segmentation and targeting; positioning; product strategy; pricing strategy; distribution strategy; marketing communications strategy; and marketing research.

2. List and describe two factors that could influence a brand’s use of social and digital media in global marketing of its products. Write 2-3 sentences about each factor.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92475810

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