1 Pick an organization that uses social media

2 Based on your weekly readings describe and evaluate the way in which this organization uses social media.

3 This assignment allows the student to investigate how a real organization uses social media and to evaluate its effectiveness based on the lessons and readings presented in the course; e.g., Use of technology; The 4Cs, Functional Building Blocks and Cisco's S.O.C.I.A.L. Approach; Strategy, Policies and Guidelines for Engagement; ROI, etc.

Word Limit: 1,000 words, not including references

Learning Outcome being Assessed

Analyse business applications of social media in terms of their potential to build relationships, generate new opportunities and facilitate processes.

Tasks

1. Pick an organization that is actively using social media. Pay special attention, of course, to their use of the web but you may also search for articles or outside commentary on the organization and its use of social media.

2. Describe the way the business is using social media using lessons learned in the readings.

3. Critique the effectiveness of the organisation's use of social media using lessons learned in the readings.