1 pick a brand and gather all its marketing communication, Ask an Expert

Management Studies

1. Pick a brand and gather all its marketing communication materials.

2. How effectively have they “mixed and matched” marketing communications?

3. Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time?

4. How explicitly have they integrated their communication program?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93095905

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