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Management Studies

1. Perception of PR

How prominent is the practice of public relations around the world in the 21st century? Why is the practice of public relations generally misunderstood by the public? And what could PR professionals do to change this negative image?

2. Media

In Chapter 3 of the course text, Seitel says the media is an “agenda setter.” In your own words, what does this mean? Do you believe the media is still an agenda setter today? If so, give an example of an issue that has been placed on the public agenda recently thanks to media coverage.

Chapter 3 states The Agenda-Setting Hypothesis states that:

? the media does not reflect reality —it filters and shapes it.

? media concentration on a few issues leads the public to perceive those issues as more important.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92547100

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