1. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. by law. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. by law. Select one: True False

2. In the U.S., nearly half of all television advertisements feature a celebrity endorser. Select one: True False

3. Which buzz generating technique leverages a firm’s customers to generate advertising and create buzz? Select one: a. Fake shoppers b. Product pushing c. Consumer generated advertising d. Stealth campaigns e. Imitation evangelism

4. Consumer generated advertising is usually cheaper to produce than traditional advertising. Select one: True False

5. The “Red Bull Patrol” discussed in your readings is an example of product pushers. Select one: True False