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1. What do you think are John's major problems as a salesperson?

2. Outline a strategy for John to follow in making initial sales call appointments so that he won't be turned away so often.

3. What first-meeting approach might John use to win over "gatekeepers" such as receptionists and administrative secretaries?

4. What kind of training program do you think EBCC has for new salespeople? What would you suggest that the program include?

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Marketing Management, Management Studies

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