1. Outline the four main components of a marketing mix. List two factors that must be considered for each component. Describe advertising's role in the marketing mix.

2. A company that you work for has asked you to write a brief report that evaluates the advantages and disadvantages of creating an in-house agency. What points would you consider in your report?

3. The advertising industry underwent major changes in consumer perception from the 1920s to the 1930s. Describe the change in consumer perception and explain the reason or reasons for this occurrence. Describe how the style of advertising changed between these eras.