1. Organization Development is all about people learning and understanding the larger system. Explain what this means and why it is important. Be specific.

2. Visit several general interest or entertainment sites on the Internet that contain ads. Find and describe an ad that uses the following:

a. One of Maslow’s need hierarchy levels

b. One of McGuire’s motives

c. An emotional appeal

3. Which of the following statements is the objective of public relations?

To educate the public about a company's goals and objectives

To facilitate consumer empowerment

To create the promotional mix for an organization

To receive direct feedback from customers