1. Open forum discussing the importance of charting a company's direction. There are several steps or stages that require careful consideration, please describe each and explain relevance to a company's direction. Provide a personal perspective on their importance to the success and longevity of a firm.

2. Each student will choose a different component of the macro-environment included in a PESTEL analysis and briefly summarize and discuss the strategic relevance. Your narrative must include relevant elements or components as they relate to the airline industry.

3. This forum will discuss the specifics of management's game plan for competing successfully and securing a competitive advantage over rivals in the marketplace. According To Dr. Porter there are five generic competitive strategies, choose one and describe in detail the possible benefits and associated pitfalls. Make sure that you provide sufficient details to show a thorough understanding of the topic

4. According to the authors of your textbook there are eight essential components of successful strategy execution. For this open forum choose one of the eight and discuss some of the relevant factors that contribute to its importance. Your narrative should be sufficiently detailed to show a thorough understanding of the topic.