(Answered) 1 of the five basic categories of the consumer

Management Studies

1. Of the five basic categories of the Consumer Decision-Making Process, to which one(s) does Jeep appeal?

2. In what ways has Jeep used psychology and sociology to promote their products?

3. Could you define or describe the typical individual to whom the Jeep appeals? Be sure to cover Demographic and Lifestyle segmentation in your response?

4. Research the sales figures for Jeep over the last three years. What kind of growth has the company experienced sine the 50% decline in 2008.

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Business Management, Management Studies

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